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What Can We Do? How Some of Our Favorite Clean Beauty Companies are Coping and Contributing | Goop

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A few of our favourite clear magnificence merchandise come from a few of our favourite small companies—all of whom are actually below new pressures from the coronavirus epidemic. Even below that strain, everyone’s doing one thing to assist, and it’s fairly unbelievable to see.

At goop, we’ve centered on the Frontline Responders Fund with beauty-product donations by means of BeautyUnited and with percentages of gross sales of particular goop merchandise. We’ve donated merchandise on to hospitals, and and we teamed up with one of many LA factories behind G. Label to make fabric face masks (we donated one to the Los Angeles Regional Meals Financial institution for each one which was bought). We additionally pivoted our In goop Well being summits to free weekly on-line periods to learn the goop group whereas elevating funds for Docs With out Borders.

Great products that you can use in your life.


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Right here, some (completely different, artistic, tremendous inspiring) approaches that corporations we work with are utilizing to maintain their companies alive and assist their communities and workers as finest they will—all from residence, in fact!

  1. Vintner’s Daughter

    Group: “We’re allocating 2 p.c of the proceeds from each bottle offered to organizations on the entrance traces—together with Direct Aid, Feeding America, Feed the Kids, Challenge Night time Night time, and Futures With out Violence,” says founder April Gargiulo. “And we matched donations to considered one of our present charity companions, Each Mom Counts, for further assist main as much as Mom’s Day. We’re past grateful for the efforts of the docs, nurses, grocery retailer clerks, academics, supply individuals, childcare staff, and all the primary responders. Our connectedness has by no means been extra obvious. What helps one individual helps us all.”

    goop favorite

    Vintner’s Daughter Active Botanical Serum

    goop favorite

    Vintner’s Daughter
    Active Botanical
    Serum

    goop, $185

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  2. Beautycounter

    Group: “We’ve been supporting with charitable donations, together with an consciousness marketing campaign in March with Save the Kids, #SAVEWITHSTORIES,” says founder and CEO Gregg Renfrew. “We raised $25,000 to assist ensure faculties and group applications have what they should maintain feeding susceptible youngsters in the course of the pandemic. In April, we launched our Store One, Give One marketing campaign: For each order positioned on our web site, we donated one Counter+ Charcoal Cleaning Bar to well being care staff on the entrance traces. We’ve additionally been working with the organizations Donate Magnificence and BeautyUnited to assist present personal-care merchandise to healthcare staff.”

    Enterprise: “We’re listening to what our group desires and wishes proper now,” says Renfrew. “Digital consultations over Zoom or FaceTime are permitting our clients to have one-on-one interactions. We launched a brand new sequence on Instagram known as #BcConnects with useful, self-care centric content material from specialists like Dr. Deepika Chopra, in addition to suggestions from our Beautycounter household like chief inventive officer Christy Coleman, who’s giving skin-care and make-up tutorials, and mediation periods from considered one of our HQ workers.”

    goop favorite

    Beautycounter Dew Skin Moisturizing Coverage

    goop favorite

    Beautycounter
    Dew Skin
    Moisturizing
    Coverage

    goop, $45

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  3. The One Atelier Fekkai

    Group: “We donated $1 of each product offered on Fekkai.com to Citymeals on Wheels—a nonprofit that ensures no homebound seniors in New York Metropolis ever go with out meals—by means of April,” says Frédéric Fekkai, the chairman of Blue Mistral LLC, which owns The One Atelier Fekkai. “We’re additionally sending merchandise to nurses and docs at an area hospital.”

    Enterprise: “We’re in fixed communication with our workforce members,” says Fekkai. “We’ve got a company-wide Zoom at midday and have began doing workforce exercises and workforce masking, the place all of us placed on our fabric face masks collectively to underline the significance of it.”

    goop favorite

    The One Atelier Fekkai The Pure Conditioner

    goop favorite

    The One Atelier Fekkai
    The Pure
    Conditioner

    goop, $32

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  4. Tata Harper

    Group: “With the elevated demand for alcohol-based hand sanitizer, our analysis and improvement workforce, primarily based in Shoreham, Vermont, created a components in twenty-four hours that’s compliant with authorities tips,” says founder and CEO Tata Harper. “Whereas we create solely inexperienced formulation, we’ve integrated alcohol into this sanitizer. The initiative was spurred by a request for hand sanitizer from [celebrity makeup artist] Sir John, a longtime pal of the model. Sir John will likely be donating 5 hundred bottles of Tata Harper hand sanitizer, Repairative Moisturizer, and Rebuilding Moisturizer to the medical group in Los Angeles, as so many staff are experiencing pores and skin reactions from sporting masks all day. We additionally labored with Donate Magnificence, Glam4Good, and extra organizations to donate our hand sanitizer, Reparative Moisturizer, and Rebuilding Moisturizer to medical staff throughout the US,” says Harper.

    goop favorite

    Tata Harper Hyaluronic Flower Duo

    goop favorite

    Tata Harper
    Hyaluronic
    Flower Duo

    goop, $115

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  5. Sangre de Fruta

    Enterprise: “Earlier than the pandemic, we have been beginning to work with accommodations on refillable facilities, and now we’ve turned our consideration to making a refillable mannequin to ship on to clients,” says founder Allison Audrey Weldon. “Particulars to come back, however we’re enthusiastic about discovering an answer to get rid of single-use plastics. We’ve got a brick-and-mortar store on Bowen Island, British Columbia, subsequent to our manufacturing studio, the place we’ve been providing contactless pickup and supply. We’re situated proper subsequent to a flower store that’s providing their flowers on an honor system, so there may be truly a secure and candy buying expertise occurring within the sq.! Because of the uncertainty of how lengthy social distancing will likely be round, we’re changing our store into a bigger work space and increasing the scale of our manufacturing and transport area to respect social distancing rules.”

    goop favorite

    Sangre de Fruta Garden of Earthly Delights Botanical Shampoo & Conditioner

    goop favorite

    Sangre de Fruta
    Garden of Earthly
    Delights Botanical
    Shampoo & Conditioner

    goop, $104

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  6. Chantecaille

    Enterprise: “We’re a small, privately owned enterprise, so we’re capable of be agile,” says founder and CEO Sylvie Chantecaille. “We’ve discovered a brand new means of working, which is the best way of the long run: serving to our workers switch from working in shops to working at residence. We refocused our efforts on our e-commerce capabilities, dwell chats, and one-on-one video consults. That is what individuals need: to be taken care of effectively, privately, within the consolation and security of their very own residence.”

    Group: “Mates all around the world say they’re having a good time with their little ones interacting with our digital animals on our Wild Magnificence app of their dwelling rooms and backyards,” says Chantecaille. “The app was impressed by our ardour for wild creatures and wild areas, and it’s an awesome little bit of enjoyable irrespective of the place you’re. We’ve additionally donated merchandise to hospitals in New York Metropolis and Texas and gifted over a thousand bottles of our rose water to clients, advocates, largest followers, and workers in China and Hong Kong, in addition to our CBD merchandise to our US workers.”

    goop favorite

    Chantecaille Real Skin + Eye And Face Stick

    goop favorite

    Chantecaille
    Real Skin + Eye
    And Face Stick

    goop, $62

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  7. tenoverten

    Group: “We had every week’s value of face masks and surgical-grade nitrile gloves sitting at our salons, so we donated them to native hospitals as we noticed their very own provides dwindling—and requested our nail salon group to do the identical,” says cofounder Nadine Abramcyk.

    Enterprise: “Shedding our total workers every week after we closed was fairly probably probably the most tough choice we’ve ever confronted, but we have been so impressed to push ahead after we began a GoFundMe web page for our workers and reached $25,000 in two days,” says Abramcyk. “The notes from our clients have inspired us greater than ever to search out artistic methods to maintain our enterprise thriving and get our doorways open once more as quickly as potential.”

    goop favorite

    tenoverten Celery Oil

    goop favorite

    tenoverten
    Celery Oil
    goop, $26

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  8. de Mamiel

    Group: “Right here in Essex, we’re doing particular deliveries of merchandise to the nurses and docs working in our native hospitals and hospices,” says founder Annee de Mamiel. “We are able to’t do something to instantly lighten their load, however self-care is so necessary, we want them to proceed to really feel supported on this disaster. These fine details we drop off hopefully give them a second of calm and reprieve throughout the limitless work. With everybody sanitizing, the suggestions from these on the entrance traces is that their palms are irritated, so we’re engaged on a hand salve to pop into everybody’s field. I additionally volunteered for the NHS increase marketing campaign, which is providing free video appointments with magnificence business specialists to frontline staff.”

    Enterprise: “We’ve been capable of furlough virtually the entire workforce, to allow them to be secure at residence and proceed to receives a commission,” says de Mamiel. “A few of them have used this time to volunteer or take programs. It makes me so proud that they’re actually taking advantage of this.” (Within the UK, furloughed workers are paid by the federal government.)

    goop favorite

    de Mamiel Intense Nurture Antioxidant Elixir

    goop favorite

    de Mamiel
    Intense Nurture
    Antioxidant
    Elixir

    goop, $148

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  9. Dr. Barbara Sturm Molecular Cosmetics

    goop favorite

    Dr. Barbara Sturm Hyaluronic Serum

    goop favorite

    Dr. Barbara Sturm
    Hyaluronic
    Serum

    goop, $300

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    Group: “We’re supporting the work of necessary, direct-service nonprofits, corresponding to Baby2Baby, by means of product donations,” says founder Dr. Barbara Sturm.

    Enterprise: “We’re in a fortunate business—on-line gross sales are robust, and demand for skincare stays,” says Sturm. “I fear extra in regards to the world financial system and all the companies that undergo within the direct path of the disaster. We’ve pivoted to offer much more health-related data by providing extra Instagram Lives, instructional content material, and complimentary digital consultations (which might be performed through WhatsApp, Fb, a telephone name, or our web site). We’re working onerous to maintain on-line gross sales working easily and ready for the height hazard to go. What worries me most is the security and well being of our workers, and the enterprise well being of our companions, pals, and colleagues within the retail business. I instantly shut down my spas and can proceed to maintain them closed till the necessity for social distancing is over. We should all pull by means of this collectively and are available out stronger.”

    goop favorite

    Dr. Barbara Sturm Hyaluronic Serum

    goop favorite

    Dr. Barbara Sturm
    Hyaluronic
    Serum

    goop, $300

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  10. Uma

    Enterprise: “One factor we’re doing goes by means of all our messaging with a fine-tooth comb to make sure that it’s cheery however nontriggering; contemplating what to not talk has virtually been extra necessary than what to speak, and making an effort to carry again on any health-related steering, even when there may be knowledge from Ayurveda to share,” says founder Shrankhla Holecek. “That stated, we’re specializing in immediately and the very quick time period. I don’t have a transparent sense of what’s to come back—information round productiveness, employment, stimulus, earnings, and so forth. goes to stay murky for the subsequent few weeks—so I’m specializing in the issues I do know, corresponding to our personal money move to assist quick viability (we’ve not needed to make any layoffs but) and making certain the workforce has clear work plans and instruments to proceed to be as productive as potential. Our present intention is to remain the course on H2 and proceed to push by means of on our fall launches.”

    goop favorite

    UMA Pure Calm

    goop favorite

    UMA
    Pure Calm
    goop, $85

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  11. Christophe Robin

    Enterprise: “Whereas shops are closed, our total discipline workforce is presently working in several jobs throughout the firm—momentary influencer advertising, gross sales, and e-commerce—offering our workers with a possibility to study one other aspect of the enterprise till shops reopen,” says founder Christophe Robin. “Every individual is paired remotely with somebody from the Christophe Robin company workplace; the objective is to offer 100 p.c of the workforce with short-term initiatives.”

    goop favorite

    Christophe Robin TEMPORARY COLOR GEL

    goop favorite

    Christophe Robin
    TEMPORARY
    COLOR GEL

    goop, $35

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  12. Heretic

    Group: “We’re donating 10 p.c of our gross sales to the Los Angeles Meals Financial institution,” says founder Douglas Little.

    Enterprise: “We’re doing Instagram Reside digital mixing periods and displaying the behind-the-scenes of how fragrances are made,” says Little. “And we’ve added some new episodes to the I AM HERETIC podcast (on Spotify and iTunes) in regards to the energy of aromatherapy, how necessary these calming and stress-free plant substances might be throughout these annoying and chaotic moments.”

    goop favorite

    Heretic Florgasm

    goop favorite

    Heretic
    Florgasm
    goop, $165

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  13. Westman Atelier

    Enterprise: “Our new service Clear Magnificence Concierge affords one-on-one on-line consultations with our specialists by means of Zoom, in addition to an Ask Me Something sequence on our Instagram Tales,” says founder Gucci Westman. “Our workforce is working (remotely) to remain constructive, wholesome, and related.”

    goop favorite

    Westman Atelier Lip Suede

    goop favorite

    Westman Atelier
    Lip Suede
    goop, $85

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  14. Ursa Main

    Group: “For the hospital workers on the entrance traces, we’re donating 1,500 single-use face washes, face tonics, and face balms,” says cofounder Emily Doyle. “If different hospital groups need assistance, they will contact us at [email protected], and we’ll do our greatest to assist.”

    goop favorite

    Ursa Major Essential Face Wipes

    goop favorite

    Ursa Major
    Essential Face
    Wipes

    goop, $24

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  15. Saie

    Group: “We’re donating a share of day by day gross sales to Feeding America,” says founder and CEO Laney Crowell.

    Enterprise: “The upside of being a small enterprise is the power to pivot, so we got here out with a hand sanitizer that comes free with all purchases,” says Crowell. “It’s an alcohol-based gel that nourishes with vitamin E and glycerin because it disinfects. We created an authentic scent for it, too—a light-weight tangerine that’s mood-boosting sufficient to brighten your day. We’re additionally creating new content material: IGTV tutorials with pals of the model and beauty-food recipes with Katie Lee Kitchen, Clear Meals Soiled Metropolis, and extra.”

    goop favorite

    Saie Mascara 101

    goop favorite

    Saie
    Mascara 101
    goop, $24

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  16. RMS Magnificence

    Group: “I created a lipstick shade impressed by my love of Savannah, Georgia, the place I dwell…the deeply moody streets, the nice and cozy golden sunsets, the wealthy historical past, your complete aura,” says founder Rose-Marie Swift. “With that group in thoughts, we donated 50 p.c of all March proceeds from our new Wild with Need lipstick within the shade Monterey to Coastal Pet Rescue, a charity right here in Savannah that’s near each my and my ninety-one-year-old mom’s hearts.”

    goop favorite

    RMS Beauty Luminizer X Quad

    goop favorite

    RMS Beauty
    Luminizer
    X Quad

    goop, $48

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  17. Rituel de Fille

    goop favorite

    Rituel de Fille Ethereal Veil Conceal & Cover

    goop favorite

    Rituel de Fille
    Ethereal
    Veil Conceal
    & Cover

    goop, $34

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    Enterprise: “As a small-batch unbiased make-up model, we function our personal lab and manufacturing facility, so we’ve shifted all of our manufacturing capabilities to satisfy the pressing want for hand sanitizer manufacturing,” say cofounder Katherine Ramos. “We created a two-ounce spray components as a short lived product, made with 62 p.c ethyl alcohol, water, natural glycerin, and lavender and tea tree important oils. In an effort to make it as reasonably priced as potential to these needing probably the most assist, we’re providing Important Hand Sanitizer as a choose-what-you pay merchandise with three pricing choices. We additionally partnered with our pals at BOMME STUDIO, who’ve created a reusable fabric face masks made to CDC and Kaiser Permanente tips that we really feel assured about sporting ourselves and making obtainable to our viewers. They don’t comprise any elastic or latex, which means they are often completely sanitized, boiled, or run by means of your washer and dryer with out making the straps brittle or in any other case lessening their usability. (BOMME makes them with sustainable deadstock material right here in Los Angeles and pays their workers truthful dwelling wages. They donate 10 p.c of the masks on to important staff within the Los Angeles space—Amazon warehouse staff, grocery retailer clerks, gasoline station attendants, and staff at ASPCA, LA LGBT Heart, and Entire Meals Echo Park.)”

    Group: “We’re directing percentages of gross sales of latest and bestselling merchandise to go towards COVID-19 assist,” says Ramos.

    goop favorite

    Rituel de Fille Ethereal Veil Conceal & Cover

    goop favorite

    Rituel de Fille
    Ethereal
    Veil Conceal
    & Cover

    goop, $34

    SHOP NOW

  18. Rahua

    Group: “The New York metropolitan space has been notably hard-hit, so we’ve donated our physique care to 3 main space hospitals together with NYU Langone Well being, St. Mary’s Hospital for Kids, and Jersey Shore College Medical Heart,” says cofounder Anna Ayers.

    Enterprise: “Rahua cares about our clients and is aware of everybody goes by means of challenges,” says Ayers. “To assist elevate spirits, we’re providing particular pricing and presents with buy.”

    goop favorite

    Rahua Hydrating Shampoo & Conditioner Set

    goop favorite

    Rahua
    Hydrating
    Shampoo &
    Conditioner Set

    goop, $70

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  19. Tammy Fender

    Group: “I’ve been so glad to supply digital guided meditations which can be just like those I give within the spa remedy room. That has felt very wealthy, and I’m deeply honored to be serving our purchasers and our group in that means,” says founder Tammy Fender. “Over these previous few weeks, I’ve shared dozens of stress-relieving and skin-soothing suggestions, additionally primarily based on the methods we use within the spa.”

    Enterprise: “We’ve launched two at-home remedy kits, one for nurturing dry or mature pores and skin and the opposite for detoxifying pores and skin,” says Fender. “Moreover, we’ve doubled the concentrations of a few of the necessary plant treatments in our hand cleanser The Purist, which is mixed with clove bud, thyme, cinnamon bark, and aloe to melt and shield the palms.”

    goop favorite

    Tammy Fender Spontaneous Recovery Crème

    goop favorite

    Tammy Fender
    Spontaneous
    Recovery Crème

    goop, $165

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  20. Alpyn Magnificence

    Group: “As a part of our social call-to-action marketing campaign, we’re encouraging the group to appoint individuals they assume are in want of a bit further love throughout this tough time—the aged, well being care staff on the entrance traces, the lately unemployed, drained mothers—within the feedback of posts on @alpynbeauty,” says founder Kendra Kolb Butler. “We’re making a gift of over 200 packages of our merchandise to the nominees and selecting 5 individuals to obtain your complete line (and, in the event that they’d like, get a digital facial tutorial with me)!”

    goop favorite

    Alpyn Beauty PlantGenius Melt Moisturizer

    goop favorite

    Alpyn Beauty
    PlantGenius Melt
    Moisturizer

    goop, $60

    SHOP NOW

  21. Innersense Natural Magnificence

    Group: “We’re donating lump sums to the Skilled Affiliation for the Magnificence Business and Feeding America, in addition to sending merchandise to assist first responders nationally,” says Greg Starkman, founder and CEO.

    goop favorite

    Innersense Refresh Dry Shampoo

    goop favorite

    Innersense
    Refresh Dry
    Shampoo

    goop, $24

    SHOP NOW

  22. True Botanicals

    Group: “Impressed by Italians inserting rainbow posters on their home windows for a beacon of positivity, True Botanicals launched the #TakeCare social media marketing campaign, difficult followers to publish selfies with an uplifting signal or poster, then place the signal on their home windows to radiate positivity throughout their neighborhood,” says founder Hillary Peterson. “Our ambassador Laura Dern posted one with the message, ‘Sending Love’; Reese Witherspoon and Laura Brown have joined in, too. We’re additionally donating to the San Francisco–Marin Meals Financial institution in an effort to present again to our area people.”

    goop favorite

    True Botanicals Vitamin C Booster

    goop favorite

    True Botanicals
    Vitamin C
    Booster

    goop, $90

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  1. The Nice Clear Pivot: Hand Sanitizer!

    All 4 of those manufacturers dropped what they have been doing and began making hand sanitizer to assist fight the value gouging and shortages happening due to the pandemic. We love all of them—clear, efficient, cute, and handy.


  2. Megababe Squeaky Clean Hand Sanitizer

    Megababe
    Squeaky Clean
    Hand Sanitizer

    goop, $6

    SHOP NOW


  3. Clark’s Botanicals Hand Sanitizer Set

    Clark’s Botanicals
    Hand Sanitizer Set
    goop, $17

    SHOP NOW


  4. Rituel de Fille Essential Hand Sanitizer Spray 2 oz

    Rituel de Fille
    Essential Hand
    Sanitizer Spray 2 oz

    Rituel de Fille, $5.48 to $9.99

    SHOP NOW

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