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Post Malone Enters Celebrity Wine Market With Maison No. 9 Rosé


Put up Malone has entered the superstar wine market with a French rosé debuting subsequent month. Maison No. 9, which is so named after Put up’s favourite tarot card, the 9 of Swords, is an affordably priced rosé made in partnership between Malone, James Morrissey of International Model Equities, and music supervisor Dre London.

Malone and buddies labored with acclaimed winemaker Alexis Cornu (whose wines maintain greater than a dozen gold medals and a handful of 90-plus-point scores) in 2019 to finalize the wine. Malone met with Cornu all year long (between tour dates) sampling over 50 blends.

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“Rosé is for whenever you need to get a bit of fancy,” Malone stated in a press launch. “It’s a pleasant swap up, and I’ve been serious about doing my very own wine for some time. Maison No. 9 goes down easy, and also you’re all going to find it irresistible.”

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Maison No. 9 is a reasonably frequent mix, with 45 p.c grenache, 25 p.c cinsault, and 15 p.c syrah. However an extra 15 p.c of merlot is atypical of wines from the area. Offered tasting notes (we haven’t tried it but) describe “intense and alluring aromas of freshly picked fruit, comparable to ripe pineapple, pear and strawberry, [which] meet hints of candy French desserts as soon as uncorked. The clear, dry, crisp end is balanced and spherical with a texture that’s mouthwatering and savory, good for consuming by itself or with a wide range of dishes.”

This isn’t the primary time a star has jumped in on the wine biz—not even shut. Everybody from Maynard James Keenan to Mike Ditka has had a hand available in the market, with some taking the job (and the wine) extra significantly than others. Frances Ford Coppola is arguably the perfect recognized “celeb” winemaker, although Keenan is arguably among the many most revered.

And rosé is excessive on the checklist for celebs. Right here’s a short checklist of names within the rosé world: John Legend, Drew Barrymore, Angelina Jolie, Brad Pitt, George Lucas, and Bon Jovi (in partnership along with his son).

Bon Jovi’s wine “Hampton Water” is probably the most just like Put up Malone’s—he and his son additionally met with a legendary winemaker d’ Provence: Gerard Bertrand. Hampton Water was launched a bit of over two years in the past at a celebration on the Versace Mansion through the South Seashore Wine and Meals Pageant (Bon Jovi did a celebratory set for the partygoers).

Put up Malone’s entrance is analogous, although it’s unclear how deeply he’s explored the world of wine within the course of. For $22, this new bottle’s in step with rosé’s present potable persona as an inexpensive pick-up for a summer season sip. We suspect we’ll see loads of glasses poured of this wine over the subsequent few months, swirling in circles.

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