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‘Muscle & Fitness’ Completes Fully Digital Transition


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For generations of health fans, Muscle & Health Journal has been the holy grail for all issues health, energy, vitamin and physique transformation, together with the world’s fittest celebrities. Final month it was introduced that Muscle & Health and the enduring Olympia Health & Efficiency occasion model have been offered to JW Media, an Arizona-based health media and occasions firm.

At this time, Muscle & Health is saying the completion of part one in all a totally built-in digital technique, a course of that included workers transitioning, content material growth, authentic programming improvement, and an total shift in customer engagement.

Dan Solomon, Muscle & Health President and Chief Olympia Officer explains, “Our consolidation of high-profile media manufacturers has put us in a robust place to construct an unmatched buyer engagement program. We have created a totally digital, social media and occasion program in contrast to something within the class. Using our four manufacturers, advertisers can now attain greater than 17 million health minded social media followers, whereas our digital viewers at contains practically three million fit-focused month-to-month guests.” Solomon provides, “We will additionally present alternatives for corporations to attach with their goal clients at Olympia Weekend, an annual showcase of high manufacturers and elite athletes attended by severe health fans.”

Dwelling to the class’s most various content material combine, Muscle & Health covers the most important and fittest names in Hollywood together with star athletes in all main sports activities, anchored by its signature protection of the bodybuilding and health life-style. Chief Content material Officer Zack Zeigler shares, “With the world coping with the present well being disaster, we perceive how essential it’s to supply our viewers with sufficient participating content material to assist get them by a difficult time.”

The portfolio of premium health properties acquired by new proprietor Jake Wooden contains the distinguished OLYMPIA WEEKEND together with MUSCLE & FITNESS, FLEX and M&F HERS, a sequence of manufacturers (previously print publications) based by bodybuilding and health pioneer Joe Weider.

Study extra in regards to the new, one-of-a-kind health advertising and buyer engagement alternative with this 60-second program abstract:

About Muscle & Health and the Olympia Health & Efficiency Weekend:
Muscle & Health, a flagship health media model, is devoted to masking the worldwide health business, repeatedly introducing guests and followers to developments in coaching, vitamin, gear, know-how and celeb content material. Powered by a digital and social media portfolio that additionally contains FLEX and M&F HERS, the mixed multi-brand attain throughout all channels is among the many largest within the class. — Created by bodybuilding and health pioneer Joe Weider, the Olympia Health & Efficiency Weekend is a Las Vegas showcase occasion, house to the world championships {of professional} bodybuilding & health, and a enterprise to client commerce present vacation spot for the health business’s main manufacturers and fans. For extra data go to and



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