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How My Mentorships Work


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EEK! As we speak my first ever mentee is on the weblog – Deepa Berar.

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As you guys know, I tackle Three mentees a 12 months. The movers, the shakers & those who like to hustle. I assumed it will be enjoyable to choose Deepa’s mind on the method to indicate you guys what goes into all of it.

Deepa was truly the one who impressed the mentee program within the first place. She discovered me & Michael by way of The Gary Vee Show & requested to interview us. We met for espresso & immediately preferred one another.

After the interview ( how classic is this ! ) she proposed to me. Proposed to me to mentor her. So, as soon as a month for about half an hour we’d focus on technique & constructing her model.

Facet observe: proper now I’m full for mentees, however should you’d like to use sooner or later, inform me about your self beneath.

To get you acquainted with Deepa, let me let you know a bit about her. She began out as a magnificence blogger & YouTuber till she misplaced nearly all her hair to alopecia. She spent a lot time being her personal guru & managed to develop all her hair again!

Deepa determined to open up this side of her life & grew essentially the most wonderful group due to it. On this submit you’ll discover out suggestions for branding, essentially the most worthwhile issues she realized as a mentee, & her recommendation for folks simply coming into the house.

Alright, lets get into it with my very first mentee, Deepa Berar.


♡ Introduce your self to The Skinny Confidential group. Inform us your story!

Deepa Berar: Hello, I’m Deepa. I’m a YouTuber & beauty tattoo artist! I grew up within the suburbs of Toronto & final 12 months made the transfer to sunny San Diego & I’m so completely satisfied! It appears like the place I used to be meant to be my complete life.

I submit movies & weblog about every thing from alopecia to magnificence, microblading & just a little little bit of my life too. I began out as knowledgeable make-up artist & hairstylist 14 years in the past & my weblog began out as a technique to reply the entire magnificence questions I’d get from my cousins. My background is East Indian & a whole lot of us come from actually huge households, so I even have 38 first cousins in complete.

Three years in the past, I misplaced 70% of my hair resulting from alopecia & by way of a ton of analysis & experimentation I managed to develop all of it again in. For these of you who don’t know what alopecia is, it’s an autoimmune dysfunction that causes hair loss on the scalp and/or physique.

On the time this all occurred, every thing I used to be posting about was all magnificence associated. I used to be collaborating with magnificence manufacturers & even had an ambassadorship with a hair model, so there actually was no hiding my hair loss from my viewers. Lauryn had been my mentor for about Three months on the time this all began taking place. By means of her encouragement, I made a decision to open up about my journey with alopecia on my YouTube channel & to my shock, there have been so many individuals who reached out that have been going by way of the identical factor.

That basically inspired me to submit extra about hair loss & to attempt to assist others as a lot as I might. Three years later, we have now constructed a robust group of gorgeous, compassionate & supportive folks. It’s wonderful to see folks come collectively like this & it actually makes me so completely satisfied.

Inform us concerning the mentorship with me.

DB: The mentorship was such an incredible studying expertise! I really like every thing to do with enterprise & I’ve at all times identified that having a mentor is so vital. While you’re beginning any enterprise there may be such an enormous studying curve & it helps a lot to have somebody to speak to who has gone by way of all of it & be taught what labored & what didn’t for them.

After I first got here throughout Lauryn again in 2014, I fell in love together with her weblog instantly! There was simply one thing so thrilling about every & each considered one of her posts! The fashion of her weblog, her writing fashion, the pictures & graphics have been so inspiring ( are you able to inform I’m a complete Photoshop nerd? ), & her character simply shone by way of every thing. It was refreshing to see somebody being so genuine when the remainder of us have been making an attempt to be so good.

One thing about her simply struck me & I knew she was the individual I wished as a mentor. We labored collectively for a 12 months & did telephone periods together with a few in-person periods after I would go to San Diego. Her & Michael have been simply so all the way down to earth & approachable, & you may inform that they only genuinely wished to assist. She gave me a lot worthwhile recommendation & actually inspired me to only be myself.

Inform everybody the way you approached me- I LOVED IT!

DB: 🙂 So again after I emailed Lauryn, I used to be doing these interviews for my YouTube channel ( which truly turned the idea of my podcast, Deep Beauty ). They have been interviews with individuals who have been doing inspirational issues & I actually wished to have Lauryn & Michael on. I emailed her a number of occasions asking if I might interview her. On the time I used to be working with a PR rep who had drafted a pitch e-mail that went on & on about me & all my accomplishments & why the individual ought to need to be interviewed by me, which was actually the fallacious strategy. I feel it was one thing that might have labored up to now, however with social media, issues have modified a lot. Loads of conventional advertising and marketing ways simply don’t work anymore. You need to be actual & to the purpose.

On the time I used to be nonetheless residing in Canada & was headed on a visit to San Diego. On the final minute I made a decision to succeed in out to Lauryn another time. This time my e-mail was approach shorter & to the purpose. I wrote from the center & talked about how obsessed I used to be with Lauryn’s weblog, branding & enterprise sense & that I wanted to share her with my world. That was the one which bought the response.

After we did meet, I used to be nervous to ask her to be my mentor, however my dad ( who’s an entrepreneur as nicely ) inspired me to only do it & identified that the worst she might say was no. So when the interview was carried out, I simply got here out & requested her if she would contemplate mentoring me & she stated sure! I used to be so, so completely satisfied. You by no means know what’s attainable till you ask.

What was the principle piece of recommendation that actually helped?

DB: I realized a lot! I took so many notes from all of our conversations & condensed it all the way down to key factors that I nonetheless discuss with, & belief me there are a ton of nice factors! I feel the principle factor that Lauryn helped me do was to take myself severely as a enterprise. In any enterprise you’re going to be working so laborious at first levels with little or no revenue, if any. The entire social media world makes it seem to be you’re going to be touchdown model offers & sponsorships immediately, but it surely doesn’t work like that. You need to put a whole lot of hours in to construct your model earlier than you will note any cash. Cash can’t be your motivation. You need to be linked along with your message & the rationale why you’re doing all of this.

That’s one factor that actually caught for me. My husband & I did the lengthy distance relationship factor for 3.5 years, so I used to be consistently touring again & forth from Toronto to San Diego. I used to be principally solely working half time for half the 12 months so I used to be consistently wired about cash. You’ll be able to truly see the second I made a decision to essentially take Lauryn’s recommendation to coronary heart in my posts. My posts turned extra actual, real & clear.

The whole lot simply began to fall into place as soon as my motivation turned about serving to others. Lauryn helped me ignore the entire noise & give attention to my message & that’s what actually made the shift for me.

Do you could have any branding tricks to share?

DB: Sure! Ensure that every thing you do is cohesive. No matter fonts, colours, imagery & even social media handles you employ, make sure that they’re the identical throughout the board. It makes it a lot simpler for folks to seek out you & so that you can ‘stick’ of their minds. Don’t be afraid to be totally different, simply because a specific font or colour is fashionable doesn’t imply you must use it.

Additionally, don’t be afraid to let your true self present in every thing you do! What’s that saying- be your self, everybody else is already taken? Somebody goes to attach along with your branding & communication fashion & for the individuals who don’t, nicely as Lauryn at all times says “you’re not going to be for everybody.”

What’s your recommendation for different bloggers who’re simply beginning out?

DB: Discover what you’re actually enthusiastic about & don’t be so involved with what number of different persons are speaking about the identical factor. Concentrate on you & like Lauryn at all times says, “simply put your head down & work.” You need to have tunnel imaginative and prescient relating to your targets. It’s really easy to get distracted by different issues, I imply the craziness of life is rarely going to cease & you’ll have no management over that. All you could have management of is how a lot you set into your targets.

Additionally, don’t pay a lot consideration to what everybody else is doing or posting about. I do know that may be actually laborious to do, but it surely takes away out of your message. I strive to not watch different YouTubers or learn different blogs when I’m about to movie or write as a result of it modifications my voice. I realized that from Lauryn.

Concentrate on serving to others & constructing a group & the success will come!

How did the mentorship assist your model?

DB: My mentorship with Lauryn has modified my life utterly. Lauryn actually inspired me to place my genuine self on the market with movies like “My Big Secret” & “My Alopecia Story.” If sharing your struggles goes to assist another person going by way of one thing related, then why not put it on the market? There are those who not solely need to, however want to listen to your story.

That’s one factor I really like about Lauryn, she takes duty of her group by placing her struggles on the market & shares what has labored for her & what hasn’t. Not lots of people are that fearless.

Sharing my genuine self led me to in the end connecting with my WHY. After I was posting about magnificence, I actually didn’t really feel fulfilled. Now that I’ve been capable of assist others affected by hair loss, it has resonated so deeply & opened up this complete group that I didn’t suppose was attainable. And it helped me join with my #deepbeauty message of magnificence on the within & out.

By means of this complete journey I used to be additionally capable of finding my final dream job- beauty tattooing/everlasting make-up. I began microblading & opened up my very own studio in San Diego & quickly I’ll be doing scalp micropigmentation, which is tattooing hair onto the scalp. It’s principally each worlds combined- magnificence & hair loss.

One final thing that actually helped was studying to not wait to execute. Lauryn actually drove that residence for me. I wished to begin a Fb group for thus lengthy & after I mentioned the thought together with her, she stated “when is the time going to be proper? What number of followers do you want earlier than the time is ideal?” That basically hit residence & I launched my group the subsequent day. The time is rarely going to be good, you simply have to leap in & you’ll determine it out alongside the way in which.

What are the three major belongings you realized from the mentorship?

DB: The three issues are:

  1. Consistency is every thing.
  2. You’ll be able to’t do it alone so get assist.
  3. At all times be constructing, by no means keep stagnant.

What sort of enterprise proprietor would you prefer to mentor?

DB: Somebody who actually desires to assist others.


You’ll be able to anticipate my different mentees to come back on the weblog & discuss their expertise too, so keep tuned.

Make sure to observe Deepa @deepaberar & take a look at her podcast here.

x, lauryn

+ scope how you can stand out on instagram.

++ take a look at 14 ways to work smarter.


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